Coca - Cola
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Coca - Cola *
A 360 campaign designed to get Canadian urban foodies to associate Coca-Cola with mealtime moments, while staying true to the brand’s tagline - Real Magic.
Our insight: Diverse mealtime experiences unite us in a shared Canadian culture.
Our big idea: The Shopping List — a cultural reflection of who we are as Canadians. Whether it’s dumplings, deli meat, or dosa, what we put in our cart tells a story. This campaign celebrates that diversity, showing how Coca-Cola is the perfect pairing no matter what’s on your list.
Poster Ad
Transit Ad
Mail Advertising - a shopping list that will remind you of Coca - Cola every time you go on your grocery run.
Collect different grocery lists from your can of Coca - Cola
Collect the shopping lists into a unique Coca - Cola Canadian Cuisine Cookbook
A pop - up restaurant by Coca - Cola - Canadian Cuisine reimagined
The menu is a six course tasting menu of different foods from the shopping list cookbook
Immigrant influencers will collaborate to show their followers what their shopping list looks like and what the recipe it makes
The Shopping Lists will also be advertised on pinterest with the recipes attached
A WhatsApp sticker pack with Coca-Cola itself, but also different food from the Shopping list cookbook and different objects from the stories behind the lists.
Co-Contributors
Hayden Lawton - Strategist