UNICEF for Cannes Lions Competition
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UNICEF for Cannes Lions Competition *
UNICEF is seeing a decline in awareness and trust among older Gen Z and younger Millennials. We believe in the power of stories, especially those from people who’ve lived the experiences. Our idea is to inspire this generation to "Answer The Call" of children worldwide, sharing their stories of hope and resilience on global platforms to reignite support and action.
String telephones, which are simply two paper cups attached by a string, are a universal toy that allows kids to pretend they
Installations with paper cup phones will be placed in busy areas. When a person walks by, a motion detector will trigger a ring, getting a person to pick up the phone. On the other line, they will hear the voice of a kid who was helped by UNICEF telling their success story,
The same audio that you can hear in our Out of Home ads will be used as Spotify ads for even more to hear.
We’ll give kids who have benefited from UNICEF the social platforms of famous influencers so the kids can share their stories
We’ll create a landing page which will serve as hub for all the stories we collect from kids whose lives have changed from UN
Co-contributors:
Julia Aaker
Krista Catalfamo
Deaun Danny Kim